BioPharma

Case Study - Core Enrollment

Operational Goal

Customer has experienced exponential growth (organic and through acquisition) over the past four years.  Their population has increased from 50 employees to 800 employees during that timeframe.  The growth trajectory is expected to continue with a target of 1,000+ eligible employees by the end of 2017.  Broker’s goal was to provide additional support to the HR team, improve the employee enrollment experience, while enhancing the benefits program made available to employees.

Business Challenge

The recent implementation of a new benefit administration system has created additional procedural and engagement challenges.  During the 2016 open enrollment period, many employees did not log into the system to make their benefit elections and changes.  Alternatively, they contacted HR with requests for HR to personally help them login and enroll for them.  Given the historically paternalistic nature of their organization, it was unrealistic for the HR team of 3 individuals to continue providing the personalized enrollment and new hire onboarding support to their local and remote employees.

The customer has never offered Voluntary Benefits, but their employees have been specifically asking for Critical Illness and Pet Insurance.  Given their current benefit admin system limitations and the lack of decision-support capabilities within in, a passive enrollment would have been unsuccessful.

Strategic Approach

Broker brought in Activ8 Consulting for a full analysis of the current enrollment processes as well as the customer’s communication and administrative challenges.  Activ8 recommended using (the requested) Voluntary Benefit  products to financially subsidize a core enrollment for all products and a third party enrollment firm’s call center to maximize the benefits education and benefit administrative system training for their employees.  This solution would provide a significant improvement to the distribution process of their benefits program at no charge to the client.

Per the customer’s and broker’s request, Activ8 went to market to specifically find a carrier that could engage employees through a consumerism, social-norms driven campaign using email-supported tools and resources.

RESULTS

  • Executed mandatory group meetings as well as 1:1’s teleconference meetings
  • Wrote $66,604 of new Voluntary Benefits Premiums
  • Revenue generated from the Voluntary Benefits offering subsidized the cost of the enrollment call center.
  • Enrollment partner continues to support this client perpetually for their new hire Voluntary Benefits on boarding.
Client - Bio Pharma 3
INDUSTRY

BioPharma

PROJECT DATE

Open Enrollment 2016

COMPANY DEMOGRAPHICS

• Approximately 800 Eligible employees

• Highly Compensated

• 75% of eligible work remotely

 

Client - BioPharma
Client - BioPharma