Medical Staffing

Case Study - Core Enrollment
PROPERTY DETAIL

Industry
Medical Staffing

Date
Feb 20, 2019

Company Demographics
Business Consulting

OPERATIONAL GOAL

Provide additional support to Human Resources by increasing benefit awareness of and appreciation for a substantially funded, comprehensive benefits package. Eliminate group meetings and provide a personalized approach with every eligible employee.

BUSINESS CHALLENGE

The employer’s biggest challenge was their turnover and failure by remote management to communicate consistently and provide necessary training (ex: clocking in and out) during the new hire on boarding process.

STRATEGIC APPROACH

Broker consulted Activ8 Benefits Consuling in 2015 to find a carrier willing to take over policies being terminated by existing ancillary carriers due to participation levels falling below the carriers’ requirements. The new carrier agreed to honor existing policies and provided enrollment services that exceeded their participation minimums. In 2016, the same carrier provided Voluntary Benefits (VB) only communications to employees. The broker and HR team handled employee group meetings and core communication / (paper) enrollment.

With the broker’s permission, Activ8 proposed to HR that the incumbent VB carrier provide core enrollment support as a complement to the broker’s and HR’s efforts for the 2017 open enrollment period. The HR manager was not only interested in having additional support, but she also had key messaging that the benefit counselors were asked to deliver. Many of her employees were historically opting out of their benefits programs due to a misunderstanding of the value of their benefits versus spousal military benefits. As a result, employees were waiving their right to guaranteed issue, which caused pre-existing condition exclusions to apply when those employees subsequently enrolled as late entrants.

With 4 weeks lead time, Activ8 collaborated with the Voluntary Benefits carrier to customize a communication portal that houses all of the employer’s benefits information. Additionally, the carrier sent personalized email communications to employees’ email addresses (corporate and personal) that helped with pre-communication and social norm messaging, which assisted employees in their decision-making process.

Employees have given HR glowing feedback on the recent changes in the benefit communication and enrollment processes.

RESULTS

99% of Employees met with a Benefit Counselor

Group meetings were eliminated. All employees met with a Benefit Counselor in a 1:1 setting

Enrolled $132,340 of Annual Premium (across all core products)

51% participation in Voluntary Benefits products

Broker didn’t have to travel to Mississippi for his usual 3 night stay