Operational Goal
Customer had a bad experience previously with multiple voluntary benefit carriers. Promises made by both prior companies fell short of expectations. Voluntary benefits had never been integrated into a core enrollment with other benefits. Broker received word that customer would be sending out a broker RFP next plan year so wanted to work to get things corrected for this customer. Broker wanted to offer a better all-encompassing benefits, engagement, and enrollment solution.
Business Challenge
Customer’s current minimal benefit administration platform would not connect to voluntary benefit providers for enrollment. The group also relies heavily on the broker for their service and enrollment support. Broker actually had to hire a dedicated account manager to exclusively service this account; costing them time, money and resources.
Strategic Approach
Broker brought in Activ8 Benefits Consulting for a full analysis of current benefit plans and enrollment processes. Activ8 recommended using Voluntary Benefits (VB) products to fund a core enrollment for all products. This solution would provide a holistic approach to their benefits program at no charge to the client. In addition, Activ8 was charged with the task of finding a different voluntary benefits provider that the client could trust as a long-term partner carrier.
Activ8 went to market to find a quality carrier and enrollment solution, outlined all expectations of the project for all parties involved via a document of understanding, and made sure all parties adhered to the assigned tasks in this document.
The client agreed to facilitate mandatory group meetings followed by one-on-one meetings with each employee. The enrollment vendor agreed to perform all enrollment meetings as needed and bring in their electronic enrollment system for the VB products. In turn, they utilized the client’s benefit administration system as the system of record for all other core benefits. The enrollment vendor was able to take elections within two separate platforms by toggling between the two systems. They used one system to collect their core benefit elections and the other system to collect the VB elections.
RESULTS
- Executed mandatory group meetings as well as mandatory one-on-one meetings – spoke with 100% of the employee and retiree population
- Doubled the VB premium from $100,000 to over $200,000
- Enrollment partner collected the tobacco affidavits and biometric screening confirmations from every eligible employee
- Enrollment partner continues to support this client perpetually for their new hire on boarding to free up the broker’s resources on this account
INDUSTRY
Municipality
PROJECT DATE
Open Enrollment 2018
COMPANY DEMOGRAPHICS
• Approximately 700 eligible employees
• Approximately 100 eligible retirees
